Hello friends!

!

Hallo meine Freunde!

Hallo meine Freunde!

I'm Victoria.

I'm Victoria.

I'm Victoria.

I document how I think, work, and contribute.

This site brings together my work on organisations, marketing, everyday life, and the things I care about in the world.

I document how I think, work, and contribute.

This site brings together my work on organisations, marketing, everyday life, and the things I care about in the world.

How this might be useful to you

This is a place where I document how I think, work, and contribute.

Building and Running Organisations

Lessons from building, observing, and working inside companies. Topics include systems, leadership, tools, and trade-offs.

Marketing, Brand & Media

Practical thinking on marketing, branding, websites, content, and growth.

Personal Productivity

Reflections and experiments on focus, energy, tools, and living a life worth living.

Pigeon Rescue

Practical information about urban pigeons. Why they matter, what to do if you find an injured bird, and how to help.

"Taking the scenic route"

Over time, my work and interests have taken many forms. Ive lived and worked across different countries and cultures, moved between large organisations, agencies, and startups, and learned to operate in more than one language and context.

That path has shaped how I think. Im comfortable moving between disciplines, translating between perspectives, and holding multiple threads at once.

Ive learned that coherence doesnt require narrowness, and that its possible to build a fulfilling life across many interests and ways of contributing.

This site brings those strands together. Its where I document what Im learning, building, and contributing, and share patterns that might be useful to others on similarly non-linear paths.

Recent Posts

We explore everyday minimalism through our blog: we write about everything from helpful tips to get started with a minimalist lifestyle to finding inspiration across the globe.