Hello friends!
朋友你好!
How this might be useful to you
This is a place where I document how I think, work, and contribute.
Building and Running Organisations
Lessons from building, observing, and working inside companies. Topics include systems, leadership, tools, and trade-offs.
Marketing, Brand & Media
Practical thinking on marketing, branding, websites, content, and growth.
Personal Productivity
Reflections and experiments on focus, energy, tools, and living a life worth living.
Pigeon Rescue
Practical information about urban pigeons. Why they matter, what to do if you find an injured bird, and how to help.
"Taking the scenic route"
Over time, my work and interests have taken many forms. I’ve lived and worked across different countries and cultures, moved between large organisations, agencies, and startups, and learned to operate in more than one language and context.
That path has shaped how I think. I’m comfortable moving between disciplines, translating between perspectives, and holding multiple threads at once.
I’ve learned that coherence doesn’t require narrowness, and that it’s possible to build a fulfilling life across many interests and ways of contributing.
This site brings those strands together. It’s where I document what I’m learning, building, and contributing, and share patterns that might be useful to others on similarly non-linear paths.
Recent Posts
We explore everyday minimalism through our blog: we write about everything from helpful tips to get started with a minimalist lifestyle to finding inspiration across the globe.





